研究文章
关键因素店内智能手机使用的Omnichannel经验:千禧一代与Nonmillennials
|
|
|
|
直接影响 |
相关性 |
解释的方差 |
价值 |
置信区间 |
支持假设 |
|
| 千禧一代 |
| 行为意向 |
0.718 |
0.689 |
|
|
|
|
|
|
| H1: PE≥BI |
|
|
0.254 |
0.697 |
17.70% |
0.000 |
[0.173,0.337] |
H1:支持 |
| H2: EE≥BI |
|
|
−0.045 |
0.439 |
−1.98% |
0.241 |
(−0.120,0.030) |
H2:不支持 |
| H3: SI≥BI |
|
|
0.075 |
0.569 |
4.27% |
0.039 |
[0.003,0.146] |
H3:支持 |
| H4a: FC≥BI |
|
|
0.087 |
0.424 |
3.69% |
0.014 |
[0.016,0.155] |
H4a:支持 |
| H5: HM≥BI |
|
|
0.114 |
0.648 |
7.39% |
0.030 |
[0.015,0.220] |
H5:支持 |
| H6a:哈≥BI |
|
|
0.514 |
0.795 |
40.86% |
0.000 |
[0.428,0.594] |
H6a:支持 |
| H7: P≥BI |
|
|
−0.002 |
0.232 |
−0.05% |
0.941 |
(−0.061,0.054) |
H7:不支持 |
| 使用行为 |
0.498 |
0.416 |
|
|
|
|
|
|
| H8: BI≥乌兰巴托 |
|
|
0.442 |
0.683 |
30.19% |
0.000 |
[0.314,0.560] |
H8:支持 |
| H4b: FC≥乌兰巴托 |
|
|
0.052 |
0.334 |
1.74% |
0.134 |
(−0.017,0.119) |
H4b:不支持 |
| H6b:哈≥乌兰巴托 |
|
|
0.276 |
0.645 |
17.80% |
0.000 |
[0.144,0.406] |
H6b:支持 |
|
| Nonmillennials |
| 行为意向 |
0.685 |
0.651 |
|
|
|
|
|
|
| H1: PE≥BI |
|
|
0.275 |
0.704 |
19.36% |
0.000 |
[0.185,0.364] |
H1:支持 |
| H2: EE≥BI |
|
|
−0.002 |
0.492 |
−0.10% |
0.960 |
(−0.075,0.070) |
H2:不支持 |
| H3: SI≥BI |
|
|
0.036 |
0.527 |
1.90% |
0.341 |
(−0.038,0.112) |
H3:不支持 |
| H4a: FC≥BI |
|
|
0.064 |
0.452 |
2.89% |
0.083 |
(−0.006,0.137) |
H4a:不支持 |
| H5: HM≥BI |
|
|
0.132 |
0.718 |
9.48% |
0.015 |
[0.025,0.236] |
H5:支持 |
| H6a:哈≥BI |
|
|
0.426 |
0.757 |
32.25% |
0.000 |
[0.331,0.516] |
H6a:支持 |
| H7: P≥BI |
|
|
0.074 |
0.372 |
2.75% |
0.005 |
[0.022,0.126] |
H7:支持 |
| 使用行为 |
0.546 |
0.501 |
|
|
|
|
|
|
| H8: BI≥乌兰巴托 |
|
|
0.196 |
0.644 |
12.62% |
0.000 |
[0.102,0.302] |
H8:支持 |
| H4b: FC≥乌兰巴托 |
|
|
0.112 |
0.391 |
4.38% |
0.000 |
[0.064,0.164] |
H4b:支持 |
| H6b:哈≥乌兰巴托 |
|
|
0.526 |
0.715 |
37.61% |
0.000 |
[0.412,0.622] |
H6b:支持 |
|
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