研究文章
关键因素店内智能手机使用的Omnichannel经验:千禧一代与Nonmillennials
|
| 构造/相关项目 |
加载 |
CR > 0.7 |
克伦巴赫的α |
大街> 0.5 |
|
| 性能寿命(PE) |
|
0.951 |
0.890 |
0.830 |
| PE1 |
0.902 |
|
|
|
| PE2 |
0.929 |
|
|
|
| PE3 |
0.896 |
|
|
|
| PE4 |
0.917 |
|
|
|
| 努力期望(EE) |
|
0.958 |
0.941 |
0.851 |
| 觉得 |
0.902 |
|
|
|
| EE2 |
0.943 |
|
|
|
| EE3 |
0.949 |
|
|
|
| EE4 |
0.895 |
|
|
|
| 社会影响(SI) |
|
0.959 |
0.935 |
0.886 |
| SI1 |
0.930 |
|
|
|
| SI2 |
0.956 |
|
|
|
| SI3 |
0.938 |
|
|
|
| 促进条件(FC) |
|
0.879 |
0.816 |
0.647 |
| FC1 |
0.835 |
|
|
|
| FC2 |
0.846 |
|
|
|
| FC3 |
0.815 |
|
|
|
| FC4 |
0.714 |
|
|
|
| 享乐动机(HM) |
|
0.969 |
0.951 |
0.911 |
| HM1 |
0.949 |
|
|
|
| 款HM2 |
0.967 |
|
|
|
| HM3 |
0.948 |
|
|
|
| 价格值(P) |
|
0.943 |
0.910 |
0.847 |
| P1 |
0.921 |
|
|
|
| P2 |
0.943 |
|
|
|
| P3 |
0.897 |
|
|
|
| 习惯(公顷) |
|
0.947 |
0.926 |
0.818 |
| HA1 |
0.919 |
|
|
|
| HA2 |
0.912 |
|
|
|
| HA3 |
0.857 |
|
|
|
| HA4 |
0.928 |
|
|
|
| 行为意向(BI) |
|
0.981 |
0.972 |
0.946 |
| BI1 |
0.973 |
|
|
|
| BI2 |
0.974 |
|
|
|
| BI3 |
0.971 |
|
|
|
| 使用行为(乌兰巴托) |
|
0.916 |
0.890 |
0.613 |
| UB1 |
0.866 |
|
|
|
| UB2 |
0.701 |
|
|
|
| UB3 |
0.891 |
|
|
|
| UB4 |
0.896 |
|
|
|
| UB5 |
0.642 |
|
|
|
| UB6 |
0.823 |
|
|
|
| UB7 |
0.604 |
|
|
|
|
|
