TY - JOUR A2 - 黄，辰溪AU - 浩，路杰盟 - 吕，清华AU - 张，小伞AU - 江，清泉AU - 刘，嵩县AU - 平，林PY - 2020 DA - 2020年7月6日TI -Conquering Gender Stereotype Threat in “Digit Sports”: Effects of Gender Swapping on Female Players’ Continuous Participation Intention in ESports SP - 8818588 VL - 2020 AB - As a sportification form of human-computer interaction, eSports is facing great gender stereotype threat and causing female players’ withdraw. This study aims to investigate the relationship between gender-swapping and females’ continuous participation intention in eSports, the mediating effect of self-efficacy, and the moderating effect of discrimination. The results demonstrate (1) that the effect of gender-swapping on continuous participation intention in eSports was not significant, while gender-swapping had a significant association with self-efficacy, and self-efficacy had a significant association with continuous participation intention in eSports; (2) that gender-swapping had an indirect effect (via self-efficacy) on continuous participation intention in eSports; and (3) that discrimination moderated the effect of self-efficacy on continuous participation intention. Female players who had experienced discrimination displayed higher continuous participation intention in the context of self-efficacy enhanced by gender-swapping. SN - 1058-9244 UR - https://doi.org/10.1155/2020/8818588 DO - 10.1155/2020/8818588 JF - Scientific Programming PB - Hindawi KW - ER -