TY -的A2吴Chia-Huei盟——汉(AU -李,易盟——吴Xiyue盟——陈、魏PY - 2022 DA - 2022/04/01 TI -大数据和旅游竞争力评价在新媒体环境中SP - 2703945六世- 2022 AB -科学和技术的快速发展促使人类不断更新传播信息的技术手段。如今,新媒体基于互联网和移动终端已经成为不可或缺的公众接收和传播信息的工具。旅游信息化是一个重要手段,以促进旅游业的发展,增强旅游竞争力的一个重要方法。随着新媒体技术的支持,“观众”正逐渐从被动改变,沉默“收件人的信息”下的传统媒体积极调停者,独立地接收和反馈信息,信息的流动更加自由。新媒体的发展促进了“以用户为中心”的通信模型,呈现的情况“信息接收者有权选择媒体,渠道已成为交流的中心。“学习的影响区域旅游形象传播的背景下新媒体和找出影响的因素的影响旅游形象传播的背景下新媒体的法宝是当前旅游业的进一步发展。这些已经完全颠覆了传统的通信格式。在新媒体的时代,旅游形象会带来什么样的变化塑造的过程中,传播和推广问题值得我们深思。信息技术的快速发展和现代通讯设备的广泛使用,人类已经进入了大数据时代的核心价值挖掘数据。目前,人们不再只使用直觉和经验作为决策的基础,但更重要的是,基于大数据技术分析之间的关系数据,然后做出科学的决策。 The advent of the era of big data has caused a corresponding change in the evaluation criteria for informatization of tourist destinations. Therefore, for tourism destinations, reexamining the evaluation criteria of informatization and establishing a reasonable evaluation index system have become a realistic problem in the development process of tourism destination information. Under this circumstance, strengthening the research on the evaluation of tourism destination information is of great significance to the healthy and rapid development of tourism destination informationization. This study proposes the background and significance of the research and discusses the relevant theoretical basis. The paper establishes three levels of indicators from the three aspects of core competitiveness, basic competitiveness, and environmental competitiveness and selects nonquantitative processing methods for data processing. After comparison, it comprehensively analyzes the tourism situation under big data. In connection with the actual situation under big data, it puts forward targeted countermeasures and safeguard measures for the improvement of tourism competitiveness under big data and provides reference for relevant departments to formulate relevant policies. Only government departments and relatives and friends have an average credibility of more than 3, and the average credibility of relatives and friends has reached 3.71. SN - 1574-017X UR - https://doi.org/10.1155/2022/2703945 DO - 10.1155/2022/2703945 JF - Mobile Information Systems PB - Hindawi KW - ER -