TY - JOUR A2 - Gong, Daqing AU - Wang, Manxi AU - Sun, Jie PY - 2021 DA - 2021/12/21 TI - Generation Mechanism of Corporate Online Public Opinion Hotness Based on Multicase Qualitative Comparative Analysis SP - 2205041 VL - 2021 AB - Based on the actor network theory, this paper collects 20 representative corporate public opinion data through microblogs, uses the qualitative comparative analysis method to analyze these typical cases from the configuration perspective, identifies the elements and condition combination paths of corporate online public opinion hotness generation from four dimensions: enterprises, netizens, media, and government, and explores the generation mechanism of corporate network public opinion hotness.结果显示三种模式高热企业网络舆论生成,即内外部联系、内部引导和外部约束公共舆论热生成消费者权益模式与管理者问题不同因此,应采取不同措施,减少负面公共舆论对公司公共舆论不同成因的热度。基于此,本文提出了一些指导建议,包括加强识别和接触舆论领袖,加强与政府和权威媒体的合作,加强企业网络舆论反馈响应水平这项研究帮助预防和解决公共舆论危机,为企业公共舆论治理提供参考SN-1026-0226UR-https://doi.org/101155/2021/2205041DO-10.1155/2021/2205041JF-自然与社会分立动态PB-HindawiKW-ER