ty -jour a2 -zhu，xuzhen au -feng，xin au -wang，lijie au -yan，yue au -zhang -Zhang，Qi au -su -au -sun，liming au -chen，jiangfei au -wu -wu，ye py -ye​​ py -2021 da -2021 da -2021 da -2021 da -2021 da -2021/ py06/19 TI-基于Q＆A社交网络社区中计划行为理论的知识共享行为的可持续性SP -1526199 VL -2021 AB-随着互联网技术的更新和迭代，社交Q＆A）平台以传播和共享知识的主要目的实现了知识的跨境传播。Zhihu是一个知识共享平台，依靠用户生成的内容模型来维持运营和用户共享知识的强烈意愿，在社区的发展中起着关键作用。当前，社交问答平台面临着诸如低用户参与率和活跃用户数量逐渐减少的问题。探索影响用户分享知识的因素非常重要和迫切。In response to this problem, this paper builds a theoretical model of the factors that are affecting users’ willingness to share knowledge and uses questionnaire research methods to conduct research design and collect sample data and uses methods such as correlation analysis and structural equation modeling to verify the model and hypothesis. The research results show that the theoretical model of planned behavior has strong explanatory power and self-efficacy and material rewards have a positive effect on knowledge-sharing attitudes. Finally, according to some research results, this paper shows that, with the change of time, young people have different needs for knowledge sharing than before, while realizing self-worth through sharing experience, and we also hope to protect own interests and hope that there are more factors to encourage more users to share their knowledge and experience. Therefore, we propose that the platform can use incentive mechanisms to promote knowledge sharing while helping sharers realize their self-worth, improve the existing functions of the platform, or carry out activities to encourage users to participate, so as to achieve the purpose of knowledge sharing and maintain the operation of the Zhihu platform. SN - 1076-2787 UR - https://doi.org/10.1155/2021/1526199 DO - 10.1155/2021/1526199 JF - Complexity PB - Hindawi KW - ER -